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WebSolutions Online Advertising in the Mildlands

Digital Guide for WebSolutions

Terminology Explanation

Page Impressions allocated

Your advert has been purchased on a page impression basis.  This means that you may not see your advert everytime you go onto a page within the relevant site or section.  Your advert will be on a rotating basis.  If you still are having trouble please contact a member of the team and we will be happy to look into this for you.

CPM

CPM is frequently used in advertising to represent cost per thousand (where M is the roman numeral of 1000). When used in advertising it relates to the cost per thousand page impressions.

Page Impression

Is a request to load a single page of an Internet site. On the World Wide Web a page request would result from a web surfer clicking on a link on another HTML page pointing to the page in question. This should be contrasted with a hit, which refers to a request for a file from a web server. There may therefore be many hits per page view.

Unique User

Unique User counts for websites are typically counted by using cookies. When a browser visits a website, the website checks for the existence of a particular cookie. If the cookie is present, the cookie value is captured. If the cookie is not present, the website will create a cookie.

Technical Information

clickTAG

A clickTAG is a bit of code embedded in Flash creative. It allows ad serving applications such as Dart for Publishers to dynamically assign a click through URL, which tells the browser to send the user to the specific website. It means the application that serves the Flash file can determine the URL, rather than it being hardcoded into the Flash file itself, which in turn means user clicks can be counted.

Adding a clickTAG to your banner:

Please Note: Do not add a button to your banner which takes people directly to your homepage, because we will not be able to record any clickthroughs it receives.
Instead, we require the clickTAG variable:
You will need to create a transparent button that responds to clicks on the banner. This should be the same size as the banner. Create this button within the topmost layer, and assign the following ActionScript (ActionScript 2.0) to the button as an Object Action:

on (release) {
getURL(clickTag, "_blank");
}

The script should be pasted into the "Actions" panel exactly as-is: any alterations will cause the clickTAG method to fail, and we won't be able to start your advertising campaign until it's fixed.
The banner will be linked to a URL on our site that detects clicks on your banner, before forwarding the user on to your own site.

Clear Cache

Every web browser stores web pages, images, and other downloaded content on the computer. When the browser is sent a URL it checks this temporary storage for images to use instead of downloading the most recent which saves time but can result in the user being shown information that is not up-to-date.

How to clear your cache
  1. Open your browser. Since each browser is set up differently, we will look at the process for each of the four major browsers: Internet Explorer 6, Firefox 1.5, Opera, and Konqueror.
Internet Explorer 6
  1. 1. Once your browser is open, select the Tools menu and click Internet Options and select the General tab.
  2. To delete all cookies, in the Temporary Internet Files section, click Delete Cookies and press OK.
  3. If you wish to delete only specific cookies and keep others, instead of Step 2:
  1. Click the Settings button, then click View Files.
  2. Scroll through the list and select the cookies you want to delete.
  3. Multiple cookies can be selected by holding down the CTRL key while clicking.
  4. Press the Delete key.
  5. Press OK on any dialog boxes that appear.
Firefox
  1. Once your browser is open, select the Tools menu and click Options (may also be under Edit -> Preferences depending on your version) and select the Privacy button.
  2. Select the Cookies tab.
  3. To delete all cookies click the Delete All Cookies button.
  4. To delete specific cookies, click View Cookies and look through the list of the sites you wish to delete the cookies for, and press Remove Cookies. You can even expand each site to delete specific cookes from each site.
Opera
  1. Once your browser is open, select the Tools menu and click Delete Private Data and click the Details button.
  2. If you wish to keep things such as history, saved passwords, cache, etc., uncheck those items and click Delete. You may get a dialog that says "Active transfer has not been removed." if you are currently downloading a file.
  3. If you want to only delete certain cookies, click Tools and hover Advanced and click Cookies. From this screen, you can search for and select
Konqueror
  1. Once your browser is open, selec the Settings menu and click Configure Konqueror.
  2. Scroll down and select Cookies.
  3. Click the Management tab.
  4. Select the cookies you wish to delete and click Delete, or click Delete All to delete all cookies.
Deleting Cookies

Clearing your Internet browser's cookies can help by deleting the information that websites have gathered about you and stored on your computer as small text files.

Common Problems/FAQ

I can’t see my advert

There are several reasons why your advert may not be shown, please try the following, feel free to contact us for help.

The first solution is to force your browser to refresh the screen, you do this by holding the Ctrl + F5 keys.
If this does not help then you should clear the cache of your web browser, the method to do this is documented above.