Technical Specifications
For illustration purposes only
IMPORTANT NOTE ABOUT FLASH BASED CREATIVES
If you are looking supply Flash creatives for a campaign you should note the following:
1. All Flash creatives should also be supplied with a standard GIF/JPEG version and the relevant click-through url. This is to ensure that users not having Flash enabled on their systems do not get a blank space served to them.
2. When preparing the Flash creative, to ensure that our system tracks the clicks correctly, you will need to setup the ‘clickTAG’ in the creative and this should be done using ActionScript 2.0. Further information on how to do this can be obtained from the Adobe website at http://www.adobe.com
MAIN CREATIVES
· 468x60 banner (max file size 12kb / Flash 25kb, Loops unlimited)
· 120x600 skyscraper (max file size 20kb / Flash 30kb, Loops unlimited)
· 300x250 MPU (max file size 12kb / Flash 30kb, Loops unlimited)
· 728x90 Leaderboard (Max file size 20kb / Flash 30kb, Loops unlimited)
· 160x60 Button (Max file size 20kb / Flash 30kb, Loops unlimited
POP-UNDER/SUBSITE CREATIVE
· Window size of min 250x250 and max 1028x750.
· Gif, JPEG & HTML Formats no larger than 20k max, Flash creative no larger than 30K max, loops unlimited.
· No ActiveX controls or download prompts are permitted.
OVERPAGE OVERLAY / FLOATING AD CREATIVE
· Initial Play: Max creative area of 600x600, close button must be easily visible, 8 second timeout.
· Leave-behind: Max creative area of 150x150, close button must be easily visible, 8 second timeout.
· Sound must be user-initiated and a visible Mute Button is required
· Polite Download File size 150K inclusive of both the initial play and the leave-behind.
· Non-Polite Download File Size 30K.
· All specs are for initial download only.
EXPANDABLE CREATIVE
· Initial load must conform to our specifications - as an example - 728x90 has a 30K max file size limit. This might be broken out as: 3K for HTML code, 27K for images and graphics for initial creative visual. The subsequent loads may go up to 100K (polite download only) user initiated
· Mouse Over / Mouse Off: When the user passes a mouse over the creative, the panel expands; the panel retracts when the mouse is removed.
· Click Open / Click Close: The creative can be set to expand with User Click; the panel retracts when the mouse is removed or with a second User Click.
· Sound must be user-initiated and a visible Mute Button is required.
Expandable limitations:
· Leaderboard: 3x Vertical (direction of expansion depends on ad position)
· Skyscraper: 3x Horizontal (direction of expansion depends on ad position)
· MPU:3x (direction of expansion depends on ad position)
MPU VIDEO CREATIVE
· Dimensions: 300x250
· Pre-loader File Size: 5K non-animated GIF
· Replay Image File Size: 10K non-animated GIF (should include “click to replay” text)
· Default Image File Size: 15k JPG or GIF (can be animated)
· Initiation: Host-initiated video; user-initiated audio
· Duration: 15 seconds or 30 seconds
· Player Control Buttons: Pause/Play, Sound On/Off
MPU EXPANDABLE- VIDEO:
· Dimensions: 300x250 pixels expansion upon user-initiation and must conform to standard expandable ad spec.
· Default Image File Size: 15k JPG or GIF (can be animated).
· Initiation: Host-initiated video, user-initiated audio.
· Duration: 15 seconds or 30 seconds.
· Player Control Buttons: Pause/Play, Sound On/Off.
· Expand/Contract.
If you have any further queries regarding Flash creatives or any other forms of Rich media, please do not hesitate to contact us for details
